Helpful tips to consider
Here are some helpful tips to consider when designing a new or revamping a current website:
- Look at some of your competitors' websites. Compare them to your own website. Be very honest and compare your website to your competitors.
- Does your website inspire a professional image
- Are the calls-to-action clear and precise
- Is the website easy to navigate – If potential new customers can't find what they are looking for, they will be gone within a few seconds.
- Make sure the website is optimised for search engines.
- Relevant to target market – It is very important to make sure that when building a website the site should be designed, not for you, but for your potential new customers.
- Content with keywords that are relevant to your market – make sure that the phrases and keywords are relevant to the industry.
- Consistency in the design of the website – every page should look like it belongs to the site. Use the same font and colour schemes.
Features to avoid in your website design
- Funky Colour Combinations – certain colours when paired together can make a site hard to look at.
- Poor use of Typography – avoid text that is too small to read or too large that the balance is lost. Avoid excessive underling and bolding of words.
- Overly complex and unclear navigation – too many categories and unusual titles can frustrate visitors.
- Distracting elements and animations – most animations are distracting and increase the chances of someone leaving your site out of annoyance.
Website navigation
Navigation is a key part of website structure planning and is the main reason for at least 50% of websites failures. This is something that also needs to be monitored after the website has gone live and further tested to reflect users behaviour and improve the route to conversions.
